We create successful Concepts and ExperIences

for restaurants and bars


Restaurants is not an easy business. 

F+B Consulting International helps to solve the critical issues facing our hospitality clients to be successful.

We are specialized in creating Restaurants concepts and align business to success.

For quick implementation, we developed over 30 restaurants and bars turnkeys from fast food to chic-casual dining including  the concept, the layout and design, menus, tabletop, name and graphics, marketing activation.

Our unique approach is not only what differentiates us, but also what makes us successful. We provide a broad range of services and solutions to help organisations to start a restaurant, bring them innovative restaurant concepts, achieve their vision and optimize performance and productivity.



Looking to develop your business but not sure where to turn? Need help planning or executing your next project? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.
Our Services include:

  • Market research and survey
  • Concept Creation and Development
  • Pre-opening


We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategize using smart tools and global resources in order to understand the implications of every choice our clients can make. Investing or franchising, we will support your growth strategy.
Our Services include

  • Franchise Design and Brand Book
  • Franchise Operations manual
  • Franchisee research
  • Due Diligence


With years of experience, we have the capabilities and expertise to take your business to the next level. At F+B Consulting International , we combine our insights and skills to transform your processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their business.
Our Services include:

  • Business Analysis
  • Tactical strategy implementation

About us

F+B Consulting International is the brainchild of Fabrice Blondeau who founded the Company in 2016.

Based in Singapore, we bring with our partners over 50 years of experience from the five continents, including Michelin stars, lifestyle restaurants, casual and quick dining as operators, chefs and restaurants owners.

We are specialized in creating restaurants concepts from casual to high-end dining, review and revamp your current Business. We offer comprehensive capabilities and deep restaurants and Hospitality industry knowledge necessary to help you solve the most complex issues of making restaurant a success.

We’re proud to say that we have created many success stories for returning and new clients by creating and setting up restaurants or through analysis and business transformation of existing F&B outlets.

Contact us today.



Market survey is the starting point for good concepts. It is not just about competition but evaluate the possibility, but also who will be the customers.

Our Services include:

  • Introduction and Project Goals
  • Establish Local Market and neighbourhood overview
  • Review Local Market Restaurant & bar sector
  • Competitive analysis for Free-standing restaurants-bars and hotels.
  • Study Local, Regional and global food & beverage trends
    Evaluate the competitive
  • Ranking and best in class
  • Location logistic and supply chain.
  • Consumer Demographic profile and segmentation of target market
  • Eating and drinking pattern and trends
  • Decision filter and Market penetration strategy by concept, price point and occasion drivers.
  • key influencers as bloggers or local F&B influencers
  • Summary report on critical strategy with Concept recommendation with pitch for the outlets.


After the market survey, we give you a concept orientation for validation. We start to create the story, coordinate with the Interior Designer and kitchen designer to bring concept to live.

Our Services include

  • The Pitch
  • Concept story telling
  • Targeted clientele
  • USP
  • Pricing Strategy
  • Operating Hours
  • Service/Guest Experience
  • Floor Plan Diagram
  • Flow kitchen, service and client
  • Kitchen zoning and main equipment
  • Design/Atmosphere
  • Seating - Table Mix and height
  • Functional direction (service station, POS)
  • Coordination with Interior designer
  • Coordination with kitchen designer
  • Music/mood orientation, tempo
  • Culinary Concept Strategy
  • Signature dishes
  • Food Menu Direction
  • Beverage Concept Strategy
  • Beverage Signature
  • Bar and Wine cellar equipment
  • Tabletop with mood board
  • Menu Graphic direction
  • Financial projection
  • Manning and key profiles
  • Marketing and social media orientation


We have created over 30 different restaurant models with a multitude of cuisines around ythe world able to be deploy quickly from quick service to casual-chic dining.
Our Services include:

  • Financial study and market research 
  • Concept Strategy
  • Brand Positioning
  • Kitchen layout and equipment
  • Restaurant layout
  • Restaurant Interior design
  • Mood board and references
  • FF&E list
  • Menu food and beverage
  • Signature dishes recipes
  • Cocktail recipes
  • Menu graphics
  • Tabletop reference and list
  • Uniforms
  • Marketing launch
  • Website and social media
  • Music playlist

We have operated our own restaurants, so we know the difficulty to be successful. We are here to create the blueprint for your restaurant Business leading to a long-term success.

We helped hundreds of projects with over 400 restaurants from single eatery to integrated resorts, creating restaurant Brands, transforming business or help to develop franchisors. 

Our lists of projects are communicated with our proposals, meantime find few references below.


Business Analysis

The Netherlands

  • The Pool @ Student hotels transformed into The Commons


  • Pasta Brava Restaurant
  • Noti Restaurant

Greater China

  • Forest Manor Club and Madrid Club –Shanghai – 9 restaurants and Bars
  • Radisson Blu Shanghai Hongqiao – 3 restaurants


  • ANA InterContinental Okinawa - 10 restaurants & bars


  • RedSun ITI Corporation - Business Review and transformation for FB retails across 14 brands and 200 restaurants
  • SoHy - Restaurant and Rooftop Repositioning in Saigon

Concept Creation


  • Truly Viet Melbourne


  • Racines Restaurant 
  • Food Court for Standard Chartered Bank

Greater China

  • Jin Jiang Shanghai Golden Tulip Hongqiao - 4 restaurants and 2 bars


  • ANA InterContinental Tokyo
  • 3 restaurants & bars and pastry shop
  • The Strings Shinagawa 
  • 2 Restaurants and bars


  • Saigon Social Club Rooftop
  • Mezz at Sofitel Saigon


  • Rooftop Sea Grill and bar - Kota Kinabalu


25 Restaurants under development in Ethiopia, Kenya, Ghana, RD Congo.  





  • List of turnkey available with one-time license
  • Chez Jules - French Bistro
  • Maison Roger - French Brasserie
  • Cot-Cot Rotisserie restaurant and bar
  • Yvonne - Seafood bistro
  • Nissa - French Riviera Bistro and bar
  • EWB - Experimental Wine Bar
  • Cantina Luca - Italian Trattoria and Wine bar
  • Primi Social - Modern Pasta and wine bar
  • Giulietta - Italian Osteria 
  • Pasta Cosi - Quick service pasta
  • Craft and cook - Posh Pub and Dining
  • Bakers cafe
  • Lima Social - Peruvian cevicheria and grill
  • Biru & Tori - Beers and yakitori
  • Katsue - Modern Izakaya and lounge
  • Matsu - Yakiniku Grill
  • Mama San - Modern Asian Dining and Lounge
  • Shaokao - Asian Street food grill
  • Bun Mee - Vietnamese casual Dining
  • Phat Cat - Beer and Bao
  • Madam Lee - HK Tea house 
  • Strip - Modern Steakhouse and bar
  • Galata - Turkish grill and bar

Get in Touch